We all might be familiar with Google ads. Every time we open up some sites on Google, we might have noticed ads popping up. We might have felt like a nuisance at times, but we can’t deny the fact that some of the ads might have caught our attention and we have checked them out. Google text ads are a form of marketing communication that advertisers can use to boost their product or service on the Google network.

So, here we’d be discussing Google ads and effective ways for creating Google ads. But, before that let’s familiarize ourselves with the expanded Google ads network.

How to create a Google text ad?

 To create a Google text ad, here are the steps you should follow: Sign in to your Google Ads account.

  • In the page menu on the left, click Ads and extensions.
  • Click the plus button and select the “Text ad” option.
  • Enter a final URL, headline text, description text, and text in the optional “Path” fields. 
  • When you’re satisfied with your new text ad, click Save ad 

Yes! It’s as simple as it is. You can make ads for your business all by yourself, without being dependent on anyone. But, your ads should be creative enough to attract customers. Hence, one thing to keep in mind is that your ads should be catchy.

Here are some examples of Google ads, you might come across on Google.

What we can observe from these ads is that they are short, descriptive, and to the point. Too much detail description might appear too boring for the viewers and they would simply ignore or skip the ads.

Here is another example of Google ads:

 What is to be observed from these are that, they had made sure that their title and content is relatable to the user and attractive enough, for the customer to check out the site.

So, now you might be wondering how exactly you can work on your Google ads to make them productive. Don’t worry; we are here for your rescue! Here are some tips you could use, to create effective Google text ads. 

How to create effective Google text ads?

Now, it would be difficult to fit your entire ad copy into such a tiny space, right? Especially when Google limits you with word count and all. But, it is not impossible either. You can create an attractive and effective advertisement within the word limit. Wondering how? Check out these tips:

  • EMPHASIZE ON YOUR UNIQUENESS:

    Make sure you accentuate what makes you unique from others. Whatever your specialties are, make sure you mention them in your ads. Showcase the products, services, or offers that make you competitive. 

  • INCLUDE PRICES AND PROMOTIONS:

    Whatever you are selling, describe its price. If your product is exclusive or if there is a limited discount on the product, make sure to mention that, so that it would help the customers to choose better.

  • STATE THE INTENTION OF YOUR AD:

    What is the actual intention behind creating the ad? If you are selling something, tell your viewers what they can buy. If you are offering some service, tell people how to contact you. Thereby, whatever the intention behind your ads is, make sure to state that. 

  • INCLUDE KEYWORDS:

    Another important criterion to focus upon is to include at least one of your keywords in the ad, It would help to grasp the attention of your customers. For example, if you have used antiques as a keyword, you could have your title as, antiques for sale!  

  • MATCH YOUR AD TO YOUR WEBPAGE:

    Make sure that your ad leads your customer to the respective webpage. Also, make sure that the promotions and products in your ad are included in there. If people don’t find what they expect, they might leave the page. 

  • PROVIDE YOUR LOCATION AND PHONE NUMBER:

    Show your phone number and location with call extensions and location extensions. This would allow people to contact you if your ad proved attractive to them.

  • EXPERIMENT WITH YOUR ADS:

    Create three to four ads for each ad group, with different messages for each and find out which does the best. Google ads rotate ads automatically to show the best performing ads often. 

  • CHECK FOR TEXT MISTAKES:

    Before posting your ad, check out for grammatical errors, typing errors, or for other text mistakes. Every ad must meet professional and editorial standards. 

These tips would enable you to create an ad that is effective and would attract customers. Now, here are some tips to increase the conversion rates on Google ads:

  • Stay concentrated on your goals.
  • Be relevant.
  • Align your ad copy and landing page.
  • Optimize your landing page.
  • Focus on improving the quality page.
  • Test each element of the campaign. 
  • Experiment with keyword matches. 
Conclusion:

Google ads are a competitive platform, where you are competing with your fellow beings, to increase the compatibility of your products. And, for that purpose, you are supposed to be comparatively better than others. Hence, you should focus on improving your ads and their content. Thus, making them attractive and better than others

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