3.2 billion. This is the count of email accounts in the world.

What does it signify?

Simple, there are high chances that your customers use email and are amongst the 91% of those email users who check their email on the daily basis.

Now the question is how businesses can use this email marketing effectively to boost their conversion rates?

Regardless of whether you are a sports club, an insurance company, e-commerce or online magazine, users often follow behavioral patterns which you use in email automation to send information in a specific way.

Take advantage of an automatic email path! Once the same newsletter routes have been created, new contacts can always be sent. This saves you time and effort in daily work.

Here is a comprehensive guide for email automation in which have covered everything as mentioned below:

  1. What is email automation to
  2. What is the benefit of email automation?
  3. Difference between email marketing and marketing
  4. What are the major email automation tools/platforms

Let’s dive in:

What is email automation?

In qualified email marketing, automation is now necessary. This function allows emails to be sent automatically in line with the predefined schedule and saves the sender a lot of little time and work in daily life. Due to the automation

  • Emails to the customer are always on time.
  • The automatically activated output of the routine
  • Content can also be individualized.

The various newsletter routes and contents may be described, based on what your contact objective is. You can deliver data and deals to your readers periodically via secure automation chains. But it also allows more complicated processes, for example, when you open your email or click the link in the mailbox or leave the message unopened, you can determine what happens.

Email automation is no longer reserved only for professional direct marketers. And beginners can quickly schedule software strategies, instantly boost consumer satisfaction, and even maximize long-term profits!

Occasions or triggers for simple email automation

Easy email automation is particularly appropriate for frequent and routine events. You can send your information to customers at regular intervals, conveniently and automatically-only once. Many newsletter marketers also know the autoresponder name of these emails, but we are technically talking about the same action. Recover new customers right away, guide them through the offer and thus strengthen your company’s customer loyalty. Simple email automation examples are as follows:

  • Customer registration-Welcome new recipients with a welcome discount or additional information about your offer which are registered for the service or online shop using a form.
  • Calendar entries-Automatically submit an email, for occasions like wedding, an event, or other celebrations.
  • Orders-Send a confirmation email automatically when a customer purchases anything in your online shop.
  • Popular characteristics-Based on their preferences and assets, group your recipients and activate just your automatic chain in those categories.

Use cases to automate complex email

Once automation routes are switched off, sophisticated automation is talked about. These will occur when your recipient processes your incoming email. So, whether your recipients open their email has an impact on the future development of the automation chain. In the most complex workflows, customized content according to the following:

Where / Then: Set guidelines for processes that the user’s actions cause in the automation. Do you open the mail to a reader? So, a follow-up mail A is sent. He receives another B newsletter if he does not open the letter.

Tagging: You can assign properties to your readers via tagging if you use the if / then function.

A / B test: what is the most popular subject line? To order to figure out what your followers are most involved in, consider the various recipes and material for your newsletter.

Different ideas can be implemented with email automation, depending on requirements, industry, and target group. No matter whether you choose to set up essential newsletters or even introduce multi-level chains, any organization will attempt to migrate material, and user lists to automation. This saves a great deal of time in the long run and creates, so to say, an involved user even when you are sleeping.

What are the routes to the newsletter you should watch for?

What material should be used in the automation chain is essential to be transparent beforehand. Especially for simple newsletter routes, this is an important point, as experience shows that they are sent out over and over. It is z. Is that? For example, prepare your contents so that it is universally valid and always relevant for the new recipient, for registration or order confirmation or birthday greetings. Complicated automation routes need a little more focus because the material is evolving and modified more regularly here. In this case, however, the automation program takes over a significant part of the work-it sends out the tags and corresponding newsletters and sorts the removed recipients and distributes the contents in A / B trials fully automated.

If the structure of the automation route makes sense so that there is no unintended stoppage, then nothing is preventing your success in marketing. Timing is essential for automation chains; however: regular updates are also viewed as bothersome and valuable. Thus, keep an eye on the receivers’ safe data which does not strain their email boxes.

A greeting? Automation is always feasible!

With electronic newsletters, too, personal communication is of course quite necessary. Welcome is a speedy way to configure automated notifications. You will decide if your readers should be scanned at the start of your post or if they should be suggested with their first or last name with the aid of formulas that are contained in standard automation programmers. It is quick to incorporate this form of personalization. Therefore, the necessary separation between men and woman users will have a significant effect on the email’s content and subsequent opening levels.

You can, however, also deepen and distribute newsletters that are interesting and behavioral. You may submit specific content for diverse newsletter routes to various groups, as mentioned above. To this end, it is necessary that the recipients be divided (‘segmented’) into groups.

“Tagging” is a robust way to organize receiver lists. In other terms, all the preferences and functionality that a receiver needs should be labeled. You can specifically address this group of people based on their shared interests if several recipients have the same tags. E-commerce example: if the receiver clicks on the shoe bid in an email, the “Shoes” tag is added. Further deals for shoes can follow in the corresponding post. Automated emails may also be independently and appropriately crafted.

Six ideas on how to list subscribers

As a potential catalyst for an automated chain, we have already received the newsletter or the website registration and the order in the online store. Many other innovative ways to use email automation are available:

Birthday segment: if your client has a birthday, you will receive an email once a year with an extremely personal birthday welcome. Use the Birthday property from the receiver data to implement this automation chain and let the automation begin on the current date.

Membership segmentation: Loyalty thanks to you over a specific date on your account is perfect for a pre-determined newsletter. This allows you to contact members who have “fallen asleep” and are reactivated.

Segment “Customer Location”: Are you an event and laboratory organizer? You will then send readers who stay nearby your appointments. In e-commerce, this section can also serve, for example, provide product recommendations that match the requirements of the regional environment!

Focus on Preferences: Are you more likely to click on newsletters to give you valuable tips? Separate by interests? Or do the beneficiaries check for unique items or topics? Newsletters may be very easily differentiated by tags focused on preferences.

Add Additional Services: Combine higher-priced products and services, and additional services, communicated in follow-up mailing to your customers. The offer of a suitable mobile case for a new smartphone or a discounted initial inspection when purchasing a new vehicle is an excellent example of this.

Advanced Information: Customers who have spent a certain amount with your email and visited the website, explored the product, offer them benefits in an exclusive newsletter spread such private offering, or personal support 24 hours, unique content for premium members:

These are just a few examples of how you can divide up your mailing lists, but of course, you can create and customize your email campaigns in a myriad of ways. The limit is your imagination! You can pre-write your newsletter routes and submit them out automatically based on the functionality of your subscribers. By the way, this way can also link many roads. This helps you to have much more accurate details for your writing.

Simple email automation practical examples

Now it is concrete: we show you several practical examples that show how different industries benefit from email automation. As you can be assured: automatic mail is a useful tool for increasing customer loyalty in e-commerce! In the telecommunications business, in the pharmacy field, in publishing and tourism, ecommerce automated emails may even be used profitably.

The friendly route

The most basic and already standard method for automation in any area is autoresponder emails. Such consumer behavior, for example, during the login or submission of an email, is delivered automatically. It is the perfect time to create a welcoming path!

Establishing a welcome route automation chain is simple and fits the idea of “sending newsletters, waiting for new newsletters.” In the above example, the recipient knows the first steps through the digital mail service. In the welcome route, all the functions of your website may be presented in individual emails, including application tips and contact persons. There are always a few days between the newsletters so that the recipient is not overwhelmed and can take sufficient time to do so. You can find out with a final feedback email if your readers think they have been picked up or if they want more information.

Calendar days daily email

Between calendar days, you will even support the holidays and birthdays with mails. When these electronic communications are set up, they should be delivered to the client on schedule-so, they will believe you have just learned of them all by yourself.

And so, it works to schedule your automation chain to start “every day,” and build your recipient list for birthdays. To do so, set the recipient’s “Birthday” property to match the day. All contacts whose birthday takes place on today’s day shall be notified each day automatically.

Now, you must have got all the tips and tactics for email automation and segmentation. However, before moving ahead, it is important to understand what are the benefits of email automation?

What are the Benefits of Email Automation?

Email communication is ridiculously cheap, simple to execute, extraordinarily scalable and competitive for businesses. For starters, this helps you to remind you about a new product range, of an enticing deal or a shift in the business model.
Below we have ten compelling explanations for the benefits that email automation brings:

 1: Simple segmentation

Advertising and promotion will now be quite explicitly tailored to the intended consumer in question. For email marketing, you have perfect choices for accurately segmenting the recipient’s addresses and thus ensure that only the client categories that are particularly significant and specific to a product or details are discussed. Such perfect collection contributes to a healthy reaction rate which eliminates junk effectively.

  1. Flexible Personalization

Customers should be viewed separately, consulted, and informed. With the other configuration tools, email can be accessed quickly. Individualization no longer limits itself to the title or other similar items. By indefinitely through commitment, the quality of the whole mail may be customized directly to the actual receiver.

  1. Safe scalability

If you want to do marketing for a larger group of people, the costs will explode quickly. The effort of a vast campaign is also growing speedily and complexly. On the other hand, with automation, email marketing can be excellently scaled. Just once will an email be produced that may be submitted to a variety of receivers. Then the communications method expands with the company.

  1. Effective emotionalization

Currently, advertisement and publicity will not only convince prospective consumers based on reality but also personally cater to them. Since email automation provides excellent choices for the interface, which can be dramatically improved by linked landing pages, all emotional capacity can be found here. This can be paired optimally with a customized call-to-action. As a result, the response rate for such emails is above average.

5: Results appear in real-time

You will not have to wait long for the tests by using email marketing automation. In general, recipients respond to related emails very quickly. An extremely high answer rate may be reached based on the quality of material and deals. The entrepreneur has a steep learning curve, provided that the quality of the original broadcasts will be decided in real-time. You will get a positive feeling after a short time, how to structure a successful email.

 6: Manageable and transparent costs

Mail prices are relatively small in communications. The critical element here is early research, i.e. email, concept and scheduling. Notwithstanding the number of recipients, the actual shipment no longer has the costs worth mentioning. As the impact can also be detected very quickly, short-term investment gains are possible. Particularly impressive features of this marketing tool are transparent, low costs and fast results.

7: Simple A / B testing

You have some clear options to check the predicted results in advance before emails are delivered to a broad audience as part of an email program. Various email versions are sent to a few addresses for this reason. You can only analyze the reactions through email automation and know which email draft is the best prospect of performance.

8: Suitable for omnichannel campaigns

The importance of omnichannel approaches is becoming ever more critical in modern marketing. It seeks to establish as many channels as possible in contact with potential and existing customers. Newsletter marketing is especially suitable here since it enables you to integrate a wide range of channels easily. For example, on the internet, on the stations or social networks, email contacts can be made while subsequent email automation combines these channels precisely.

9: Carefully planned and triggered campaigns

With email automation workflow planned strategically, content is dynamic and evergreen. Meaning a prospect could trigger a workflow today, tomorrow or event next month, the content is automated and relevant, no matter when.

While some companies simply send occasional emails to their subscribers, email workflows are carefully planned and have one goal.

  1. Error Reduction:

Earlier companies used to use a person to email each prospect and also attempted to create a process manually, this introduces a lot of human error as more volume of email were required to be sent. With automated templates and workflows, you can assess, update and improve your workflows in a single location and make sure everything is optimized and is error-free.

Let’s us now see what the difference between Marketing Automation and Email Marketing is?

Marketing Automation vs Email marketing

Email marketing

After reading this guide until here, you must have got that email marketing is a crucial part of your marketing plan. It is a proven way to build trust, enhance a relationship with customers and encourage loyalty.

One of the biggest benefits that come with email marketing is that it moves business conversations to the personal environment, i.e. the prospect’s inbox. However, email marketing comes with unique challenges, as well. And, to overcome those challenges, marketers adopt marketing automation.

But, what’s the difference between email marketing and marketing automation? Let’s understand.

Marketing Automation vs Email Marketing

As discussed above, marketing automation technology is a real game-changer that can take your marketing to the next level. The confusion about email marketing and marketing automation appears from the fact that both are rooted in email. Though both utilize email as the primary medium of communication, it is to understand that email marketing is the basic step from where the marketing automation starts.

The full marketing automation system is much more than nurturing leads and automating campaigns. Along with email marketing, an effective automation system provides you with the following benefits:

  • Landing page development
  • Website visitor tracking
  • Data analysis and reporting
  • Native CRM integration
  • Lead management
  • A centralized marketing database

And these are just the basic, and there are vendors outshine the competition by providing you with benefits like:

  • Multichannel campaign management
  • ROI and revenue reporting
  • Dynamic website content generation
  • Mobile-responsive email template design
  • Built-in ISV integration

Now you must have got that marketing automation tools are complex and powerful. But, how exactly the help you level up your marketing?

Marketing automation tools let you identify which stage of the buying process your prospects are in and guide them to the next stage until they eventually turn to your customers.

For instance, instead of a marketing campaign with a single email, you can design a campaign that weave’s the needs of your buyer into a series of emails. In email automation, the first email is generally sent to start the segmenting process. Further steps depend on the action taken by the receiver. For example, if a prospect, downloads a white paper, add a product to cart or read a blog post, it will trigger an email. And, if will not perform any such action, then a completely different email will be triggered.
Apart from the click-through rate, you can also track a person’s activity outside the inbox. This includes their behavior on social media, website and other aspects of the digital footprint. Thus, with email marketing automation, you get more insight into the needs and preferences of your prospect customers.

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In the case of traditional marketing, there is not much you can do if the customer is not ready to buy immediately. However, with marketing automation, you can keep your prospects engaged and identify signs which indicate that they are ready to purchase. When the buyer personas behaviors are detected, the system can alert your team to start with their work.

Should you Make the Switch?

Now that you have understood the difference between marketing automation and email marketing, it is time to determine which tools are best for your business.

10 Best Email Automation Tools for your Business

Here is a list of 10 best email marketing platforms that can give a perfect kickstart to your email marketing campaign:

Constant Contact: Constant Contact email automation software comes with a 60-day free trial and offers multiple integrations and customizations options to customers while being simple and easy-to-use.

Founded in 1995, Constant Contact is now one of the largest email marketing services in the world and is perfect for small and medium-scale businesses. They are continuously advancing and adding new features into their services.

Who should use this email marketing tool?

This tool is a great choice for small business owners who are looking for an affordable and comprehensive tool that can help them in more tasks rather than just email marketing.

How much does it cost?

Email Plan:

  • 0-500 subscribers: $20 per month
  • 501-2,500 subscribers: $45 per month
  • 2,501-5,000 subscribers: $65 per month
  • 5,001-10,000 subscribers: $95 per month

Email Plus Plan:

  • 0-500 subscribers: $45 per month
  • 501-2,500 subscribers: $70 per month
  • 2,501-5,000 subscribers: $95 per month

In both the types of plans, buyer get 10% discount by pre-paying for 6 months and 15% discount by pre-paying for 12 months.

  1. SendInBlue:

SendInBlue is a powerful email automation software for low-budget users since it comes with a free plan option.

SendInBlue is a newly started email marketing platform, which was originally created to send transaction-based emails, but now they have combined both email marketing and SMS campaign into their platform.

It is easy to use and comes with a generous free email plan, which is based on the number of emails sent and not on the number of contacts. The typical features of the platform include campaign reporting, list management and email layout optimization.

Who should use this email marketing tool?

Best for businesses and individuals who send a ton of email.

How much does it cost?

Limited free plan

This allows:

  • Sending 300 emails per day
  • Unlimited number of contacts
  • Monthly limit of 9000 emails.

It also comes with Lite Plan, Essential Plan and Premium Plan, which you can choose depending upon your requirements.

  1. HubSpot:

HubSpot is a popular email marketing and CRM software that comes with both, free of charge bundle and premium paid plans.

HubSpot offers its services to over 70,000 users and pays emphasis on growing business. The setup of HubSpot is quite straightforward; you would be required to connect the Hubspot CRM with Gsuite, Gmail and multiple versions of Outlook.

In HubSpot, you will find many advanced features such as list segmentation, email automation tools, email tracking, extensive analytics, ready-to-use templates, which are also available in the free version.

Who should use this email marketing tool?

HubSpot is excellent for small and medium scale businesses that are looking forward to scaling up their email marketing. It also offers flexible upgrade options for your growing needs.

How much does it cost?

HubSpot comes with both free and paid plans.

Free plans: free forever

In this plan, you will get:

  • Free email tools and CRM
  • 2, 000 email sends per month

There is also a Marketing Hub Starter plan which starts at $50/month and Marketing Hub professional plan, which starts at $800/ month.

  1. MailChimp:

MailChimp is a widely used email marketing tool, which is quite popular among bloggers and smaller websites as it comes with a free plan.

MailChimp is one of the leading email marketing automation tool provider with over 1 billion email sent using their services every day.

It comes with various effective email marketing features such as autoresponder, time-zoned based sending, service and app integrations, A/B testing and a lot more.

Who should use this email marketing tool?

MailChimp is excellent for bloggers and small scale businesses who are seeking an easy to use tool that comes with advanced features.

How much does it cost?

MailChimp comes with both free and paid plans.

Free plans: free forever

With this plan, you are able to:

  • Add upto 2000 contacts
  • Send 10,000 emails per month
  • Email support included for 30 days

There is also Essential plan which starts at $9.99/month, Standard plan, which starts at $14.99/month and Premium plan, which starts at $299/month.

  1. ConvertKit:

Founded in 2013, ConvertKit target a section of the market, which are known as creators. So, people like bloggers, vloggers and authors are amongst the major users of this tool.

One of the best parts about ConvertKit is offered easy to create automation workflows. It major relies upon visual builder so you can see how email sequences will play out.

The automation tool comes with tagging, subscriber management and email segmentation features.

Who should use this email marketing tool?

This tool is for the ones for whom budget is not a constraint and who are looking forward to sending plain text emails.

How much does it cost?

  • 0-1K subscribers: $29/month
  • Upto 3K subscribers: $49/month
  • Upto 5K subscribers: $79/month
  • 5K+ subscribers: Custom plans

The tool also offers 30 days refund policy if you don’t like the service.

  1. GetResponse:

GetResponse is not simply an email automation tool. It also comes with features like webinar solution and landing page creator.

GetReponse has managed to grow its userbase to over 350,000 customers so far and is an all-in-one marketing platform. To create emails using this tool, you will be using intuitive drag and drop builder.

The tool covers all the advanced features like autoresponders, A/B testing, list segmentation, software integrations and more.

Who should use this email marketing tool?

GetResponse is a great fit for medium scale businesses.

How much does it cost?

Basic Plan:

  • Upto 1000 subscribers: $15/month
  • Upto 2500 subscribers: $25/month
  • Upto 5000 subscribers: $45/month
  • Upto 10,000 subscribers: $65/month

GetResponse also offers Plus Plan, Enterprise Plan and Professional Plan.

  1. Drip:

Drip is a new email marketing service provider, and its core user base includes marketers, bloggers and eCommerce site owners.

The tool is beginner-friendly and comes with integration options for WordPress, WooCommerce and Facebook ads.

Who should use this email marketing tool?

Drip is the right fit for you if you sell a lot of products and looking for effective ways to create complex marketing sequence.

How much does it cost?

Drip comes with both free and paid plans.

Starter plan: free forever

In this plan, you will get:

  • Unlimited email sends
  • Up to 100 subscribers

There is also a Basic plan which starts at $49/month and Pro plan, which starts at $122/ month.

  1. AWeber:

Founded some 18 years back, AWeber is a popular marketing tool that has also invented the email autoresponder.

The features include everything that you expect from high-quality email marketing service providers. You get access to drag and drop builder and can also create automated and follow-up email sequences.

With all of these, you can also check the open rate, deliverability rate and A/B test your emails.

Who should use this email marketing tool?

AWeber is excellent for small teams who are looking forward to streamlining their email marketing efforts.

How much does it cost?

  • 0-500 subscribers: $19/month
  • 501-2,500 subscribers: $29/ month
  • 2,501-5,000 subscribers: $49/month
  • 5,001-10,000 subscribers: $69/month
  • 10,001-25,000 subscribers: $149/month
  • 25,001+ subscribers: Custom plan
  1. Sender:

The sender is one of the top-notch email marketing tools that let you create stunning newsletters without any HTML knowledge. You can even personalize newsletters for each blogger.

Sender comes with robust analytics feature, and that is why it is in this list. It provides you analysis of opened emails, clicked links and even tells when they are opened.

The tool also helps you build a buyer profile based upon the action performed by the buyer, so you will be able to optimize the current strategy and compelling craft emails.

Who should use this email marketing tool?

The sender is excellent for all, small, medium and large enterprises. It is the perfect email automation tool for bloggers.

How much does it cost?

Sender comes with both free and paid plans.

Free plan:

In this plan, you will get:

  • 15,000 emails per month
  • Upto 2,500 subscribers
  1. SendPulse:

SendPulse is a multichannel marketing platform; however, its email marketing feature is what makes it more popular. It comes with a myriad of professionally designed email templates that can be easily edited using a drag and drop editor.

The tool lets you analyze open and click rates as well as read and unread rate of the subscribers. You can even set replaceable text field in SendPulse to personalize your email by name, job, gender and date of birth.

Who should use this email marketing tool?

SendPulse is a perfect fit for all, small, medium scale businesses and large enterprises that are looking forward to scaling up their email marketing.

How much does it cost?

SendPulse comes with both free and paid plans.

Free plan: 

In this plan, you will get:

  • 15,000 emails per month
  • Upto 2,500 subscribers

There is also a paid plan which starts at $7.88/month

Summing Up

This was all about Email Automation, What are its Benefits and What are the Best Tools for Email Automation. We have tried to cover each and every detail that will give a perfect kickstart to your email automation strategy.

 

 

 

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